Campaign Lookbook

Victoria’s Secret

Social Campaign Creatives

5 Carousels 17 Static Posts 18 Reels

Fashion-led social storytelling across beauty, lingerie and seasonal campaigns.

Campaign Scale

The Campaign Wardrobe

05 Carousels
17 Static Posts
18 Video Reels

40 primary campaign deliverables developed across multiple social formats and visual narratives.

59 individual assets when every carousel slide is counted separately.

Carousel Stories

The Vertical Runway

Five carousel sets, each built to be read one swipe at a time — from the opening frame to the line that closes it.

Chapter 01

Beauty Carousel

Image carousel · 4 slides · 1080 × 1350 px

Three fragrances, one note each — the bottle carried by the ingredient it is built on.

Slide 1 of 4

Chapter 02

Ice Cream Story Set

Image story carousel · 6 slides · 1080 × 1920 px

A flavour read as a personality, and a bra to match — five orders after the cover.

Slide 1 of 6

Chapter 03

The Motherhood on Repeat

Image story carousel · 5 slides · 1080 × 1350 px

A Mother’s Day set that stays with the woman rather than the occasion — five frames, one line each.

Slide 1 of 5

Chapter 04

Triptii Wardrobe

Image story carousel · 4 slides · 1080 × 1920 px

The talent’s own rail, opened one piece at a time and handed to the customer.

Slide 1 of 4

Chapter 05

Triptii for Cool Bra

Image carousel · 5 slides · 1080 × 1350 px

One bra taken through a whole day — morning, afternoon, evening, and the line that closes it.

Slide 1 of 5

Statics & Reels

The Campaign Wall

Seventeen static posts and eighteen reels, laid out the way the campaign ran — beauty, lingerie, retail and seasonal moments in one feed.

A CGI pink and white striped ribbon flying over Mumbai landmarks to announce a new Victoria’s Secret store. — Reel · New Store Opening

A floral pyjama set, two bras, lace briefs, a fragrance bottle and a leopard-print pouch on blush — “What you wear, where it matters”. — Static · Curated Layers

A sunlit flat-lay of a straw hat, sunglasses, a black bikini, mists, lotions and a quilted tote — “Beach Day Essentials”. — Static · Beach Day

Beauty in Motion

The Bombshell Eau de Parfum bottle held in a splash of petals, passion fruit and water. — Reel · Bombshell Splash

A CGI Pure Seduction mist bottle rising in a sunlit garden of blossom, plums and butterflies. — Reel · CGI Garden

Three women on a pink sofa surrounded by shopping bags — “Your Favorite Time of the Year. SCREAMING! CRYING! SAVING!” — Static · Semi-Annual Sale

A mist, a lotion and a body spray on a pink plinth — “Mom’s Favourite Scents”, mists and lotions at ₹999, 60% off. — Static · Mother’s Day

Pineapple & Shea mist, lotion and body care on a marble plinth against chartreuse — buy one get one free. — Static · New Beauty

A pink Victoria’s Secret gift set box on draped satin — “Wherever you go, this duo goes, too”, 20% off. — Static · Gifting

The Tease Eau de Parfum bottle turning among pears, vanilla pods and white blossom. — Reel · Tease

Three Victoria’s Secret perfume bottles among roses on blush — 20% off perfumes, weekend only. — Static · Perfumes

A full lineup of mists, lotions and body care on cream — “Try it. Love it. Make it yours”, from ₹999. — Static · Mists & Lotions

Designed for the Scroll

The Pure Seduction mist bottle turning in a splash of peach and petals for The Mist Collection. — Reel · Core Collection

Four Bliss fragrance mists — Velvet Petals, Bare Vanilla, Love Spell and Pure Seduction — in a lit row. — Reel · Bliss Mists

A hand spritzing Velvet Petals fragrance mist against a pink ground scattered with peaches. — Reel · Mist Spritz

A nine-frame grid of summer moments — a model in a slip dress, pool floats, watermelon, a pink car, deckchairs and a rose drink. — Static · Summer Grid

A model in a leopard-print bra and briefs with black boots on cream — “The coolest thing in your summer wardrobe? A bra that fits you right”. — Static · Bra Fit

A teal push-up bra on blush satin annotated with adjustable strap, underwire cups and push-up padding. — Static · Very Sexy

Bras in every shade multiplying across a cream ground — “Your favorites have a way of multiplying”. — Reel · Cool Bra

A close crop of the signature cool bra under the line “The Season of Signature — airy, breezy and fashionably all yours”. — Reel · Season of Signature

Pink PINK sweatpants beside a panel of two women in matching sets — sweatshirts and sweatpants, 30% off. — Static · PINK Apparel

A model in a pink crop tee on a sunlit hillside beside a smiling portrait panel — “Your new best-tee”, semi-annual sale from ₹1,499. — Static · Semi-Annual Sale

A long row of fragrance mists in warm light — “Mist & Body Care, BUY 1, GET 1”, weekend only. — Static · Body Care

Fashion, Fragrance and Storytelling

Hands reaching across a glass table for Bare Vanilla and Love Spell mist and lotion sets. — Reel · Pick Your Scent

Love Spell and Velvet Petals mists among peaches and ranunculus on pink — “Pause for the fragrance that’s so you”. — Reel · Pause & Spritz

A tan T-shirt bra on pink with chat bubbles reading “Woah…why?”, “Looks like, this bra is made for me” and “Swipe to know”. — Static · Bra Fit Chat

A leopard-print cami and skirt cut out beside Bombshell Escape on pink — “The Statement Shopper: only buys what turns heads”. — Static · Shopper Types

The Bare Vanilla and Pure Seduction mist and lotion sets turning through a gradient of cream to pink. — Reel · Try It. Love It.

Pastel bras and briefs drifting between soft clouds on a pink sky. — Reel · Dream Collection

A hand opening the pink Victoria’s Secret Fashion Show hatbox case to reveal the Bombshell set. — Reel · Bombshell Case

The glitter-pink Victoria’s Secret Fashion Show canister lifted from its stack on a pink set. — Reel · Fashion Show

A walkthrough of a Victoria’s Secret store, past mannequins, bra walls and the fragrance floor. — Reel · In Store

A woman in a black pyjama set laughing with her baby on a bed — “She owns her comfort and makes it iconic”. — Static · PJ Promotion

A creator unboxing and wearing the pink striped Victoria’s Secret pyjama set at home. — Reel · Creator Content

One Brand. Multiple Social Moments.

The Victoria’s Secret monogram forming out of a field of pink shimmer. — Reel · Shimmer Reveal

59 individual social assets.
One consistent brand world.

Creative Direction Social Design Motion Content

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