L&T Finance · Integrated Digital Campaign
Financial communication designed for clarity, action and trust.
A connected digital campaign for L&T Finance, spanning promotional content, conversion-focused landing pages, email communication and fraud awareness.
3 Emailers 2 Landing Pages 13 Static Posts 2 Reels 1 Animated Film
Trust Across Every Touchpoint
One campaign. Multiple moments of communication.
Each format was briefed to do one job well, and to hand the customer on to the next: attention first, then consideration, then the application itself — and, running underneath all of it, the information a customer needs to stay safe.
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01
Awareness
Static posts & promotional reels
Bumrah-led creative built to be recognised in a scrolling feed, in one beat, before anything is read.
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02
Engagement
Email communication
Product detail a feed cannot carry — rates, tenure, eligibility — sequenced so the offer is understood before it is acted on.
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03
Conversion
Landing pages
The application form above the fold, the reasons to trust it directly beneath, and the same campaign face carried all the way through.
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04
Trust & Education
Fraud Awareness animated film
The part of the relationship that is not a sale: how fraud actually reaches people, and what to do when it does.
Digital Campaign System
Built to perform across the digital journey.
Twenty campaign assets across four loan products, held together by one visual system: the same yellow, the same blue, the same face, and the same promise stated the same way whether it lands in a feed, an inbox or a browser.
A
Personal Loan
One landing page, two emailers and three feed posts, each aimed at a different reason to borrow — education, travel, a home that needs work.
Landing Page 01
Personal Loan
A single-screen decision: the campaign line on the left, the application on the right, and every reason to complete it stacked directly underneath in the order a first-time borrower asks for them. Built desktop and mobile as two layouts, not one reflowed.
B
Two-Wheeler Loan · Just Zoom
The longest journey in the campaign: a landing page with an EMI calculator built into it, and six posts that carry the same three promises — instant approval, maximum eligibility, EMIs from ₹2,199 per lac — into every cohort it was served to.
Landing Page 02
Two-Wheeler Loan
The longest page in the set, and the one that has to answer the most: what it costs, how long it takes, what happens after the form. The EMI calculator sits a third of the way down so the number a customer came for is reached before the reasons to trust it.
Same promise. Different cohort. Same three numbers.
C
Business Loan · Game Changer
The campaign that put real business owners next to Bumrah on their own personalised poster — and the only chapter where a reel, an emailer and a feed post all argue the same idea in three different lengths.
D
Home Loan
The one product in the set that is sold on completeness rather than speed — so the creative slows down, drops the campaign face, and lets the rate, the amount and the tenure carry it.
Fraud Awareness · Animated Film
Making financial safety easier to understand
The animated film transformed fraud-awareness information into an accessible visual narrative, helping communicate preventive actions clearly without making the subject feel overly technical.
The brief was not to warn people that fraud exists — everyone already knows that. It was to show the shape of it: the call that sounds official, the link that looks like a bank, the one moment where an OTP is asked for and handing it over feels like cooperation.
Animation was the right register for it. A drawn fraudster can be shown doing the thing a photographed one cannot, the same guide character can walk a viewer through five scenarios in seventy seconds, and the subject stays serious without becoming frightening. The film closes where it should — on what to do, and on the brand taking responsibility for saying it.
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0:02 The threat, named
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0:12 How it is actually done
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0:19 The OTP request
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0:26 The approval that never was
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0:44 The link that looks right
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1:05 A public awareness initiative
Campaign summary
- 21 Digital campaign assets
- 05 Communication formats
- 01 Consistent brand experience
From initial awareness to conversion and customer education, every touchpoint was designed to communicate with clarity and consistency.